Dr. Ben Gerber, an internist and associate professor at the University of Illinois at Chicago, uses Twilio SMS to power his research, leveraging coding skills developed through learning on a TRS-80 as a child. He built MyTapp, a system that sends daily SMS reminders encouraging patients to be physically active, which has been cost-effective and easy to implement with Twilio. Ben's work is focused on intervention research in low-income populations and those with limited access to health services, aiming to support healthy behavior and aid in chronic disease management in rural areas of Illinois.