The article describes a project that uses APIs from Best Buy, Bing Maps, and Twilio to create a website that allows users to search for products at nearby stores, receive driving directions to those stores, and send customized map images as MMS messages. The project involves building a simple web page with a form that accepts product SKU, zipcode, and distance, which sends an AJAX request to the Best Buy API to retrieve store locations within the specified distance that have the product in stock. The API returns a list of store locations formatted as JSON, which is then displayed on the web page using Mustache templates. Once the user clicks the "Send Map" button, the website generates a static map image with a driving route overlayed and sends it to the user's phone via an MMS message using Twilio.