Twilio`, a communication platform provider, was implemented by `Recruitment Genius`, a leading UK-based recruitment company, to improve the candidate interviewing process. The integration of `Twilio` with `Microsoft Azure` and `New Relic`, a data monitoring service, helped streamline the application process, reducing support time for candidates from 30 minutes to just 1 minute. With this new system, issues were easily diagnosable using `New Relic` logs, which revealed that 90% of problems stemmed from candidates mistyping their interview pin codes. The integration also improved user experience by making pin codes more readable and adding instruction codes, drastically reducing the number of inbound support tickets.