The author of this article, Paul Hallett, from Twilio, has developed a Rapid Response Kit tool to facilitate communication during times of need. The kit provides tools for sending SMS and voice messages, but the author realized that sometimes SMS and voice calling aren't the right medium for a situation. They decided to build an MMS feature to allow users to share images or other media content with their audience. The article explains how to add MMS support to existing Twilio REST API requests, TwiML documents, and handle incoming MMS media from Twilio webhooks. This allows the Rapid Response Kit tool to be updated to provide a new feature that can help people in emergency situations by sharing photos of missing family or loved ones, or providing images of maps for directions to shelters. The author provides example code snippets in Python to demonstrate how to add MMS support to these features.