PagerDuty has launched a new notification flow powered by Twilio Voice and SMS to intelligently respond to incidents. The company's Multi-User Alerting feature allows teams to set up escalation plans, alerting specific individuals via various channels such as voice calls, SMS, emails, or push notifications. This enables companies to work efficiently with their team members' individual preferences, reducing incident resolution times and increasing reliability. By integrating with IT monitoring tools and following the predefined escalation plan, PagerDuty aims to eliminate chaos and noise in incident management, ensuring that the right people are alerted at the right time.