By Kyle Kelly-Yahner, 2014-01-13, Twitter, Facebook, LinkedIn CarGurus is using Twilio's click-to-call feature to make automotive shopping easier by allowing users to call dealers directly from their browser. The company has seen significant success with the feature, with over 244,576 calls and 462,000 texts made since its launch. CarGurus built a secure click-to-call platform that tracks user success and lead generation, allowing the company to measure the effectiveness of its marketing campaigns. The platform also incorporates a call "whisper" from CarGurus for the dealership, which identifies the car being called about. With Twilio's integration, users can make calls securely and immediately, with phone verification added to ensure customer safety. Since implementing the click-to-call feature, CarGurus has built additional Twilio-powered features, including Send-to-Phone and custom inbound sales numbers. The company continues to work with Twilio to develop new features and add more dealerships to its database.