Twilio is being used by Homejoy to facilitate communication between the company's cleaning services and its customers, as well as between the cleaners and the company itself. The platform has enabled Homejoy to scale rapidly, reaching over 100 employees, operating in 31 markets, and working with thousands of cleaners and customers. With a mission to bring happy, clean homes to everyone, CEO Adora Cheung attributes the company's success to its ability to provide affordable and friendly cleaning services.