IHateIroning, a London-based on-demand dry cleaning service, was founded by Matthew Connelly after he realized the hassle and cost associated with traditional dry cleaning methods. The company uses Twilio SMS to communicate with customers and partner dry cleaners, streamlining the process and increasing customer satisfaction. With 80% of new customers becoming regulars, IHateIroning is poised for growth, with plans to raise funding before Christmas to facilitate expansion.