When Apple announced the iPhone 5C, some people stood in line for over a week, while others hired people to stand in line for them. A developer, Cemre Gungor, built an app using Twilio that checks with Apple's inventory cache and alerts him via SMS when iPhone 5C's are in stock, securing his friend Brandon the sought-after golden iPhone. Cemre was frustrated with constantly checking Apple's website and calling in to check on availability, and wanted a solution that would automatically refresh the inventory for him. He found it easy to build the app using Twilio, which provided helpful documentation and one-line setup. The app has garnered around 600 views and 30 tweets since its release, and Cemre prefers the phone call notification over email or push notifications due to its disruptiveness.