SocialSamba' is an interactive storytelling platform that uses Twilio's SMS and Voice services to connect fans of various TV shows and characters with their favorite fictional heroes. The company was founded after its CEO joked about wanting to friend fictional characters like Homer Simpson on Facebook, and it has since developed platforms like "Teen Wolf: The Hunt" and "The S#cial Sector" for Psych, which allow fans to interact with the show's characters and solve mysteries in real-time. SocialSamba aims to provide a new way for people to engage with their favorite stories and characters, using platforms that fans already use.