Metablocks` is a company that helps bands reach fans through social media apps with the help of Twilio, allowing artists to connect with their thousands of fans easily and intuitively. The goal of Metablocks is to build "more compelling voice, text and mobile applications for the entertainment industry" by integrating voice technology and social media channels. By using a vanity Twilio number along with Twilio's PHP API, TwiML, MySQL for database storage, custom message player developed in Adobe Flash, Metablocks' clients like Maggie Rose, Justin Bieber, Rihanna, and Taylor Swift can engage with their fans through messaging apps on Facebook, Twitter, and other social media platforms. The company is currently building out its features TweetMatic, WidgetMatic, and Code2Music to further enhance the capabilities of its clients' fan engagement strategies. By leveraging mobile usage and access, Metablocks aims to provide innovative and compelling ways for artists to contact their users and fans in the music and entertainment industries.