Twilio has launched a new feature called Gather, which allows users to interact with their application while waiting in a call queue. This feature provides an opportunity for customers to engage with the business during their wait time, such as collecting information or making the wait experience more enjoyable. The feature is designed to make the most of the customer's wait time and can be used to gather valuable data from callers. Twilio has made it easy to implement Gather by providing a simple example code in PHP that demonstrates its functionality. With Gather, users can build custom applications that enhance their customers' experience while reducing the amount of code required.