MyAKA is a privacy service that allows users to add an anonymous mobile number, called a MyAKA number, to their phone. This number can be used publicly while keeping the user's private number hidden. The service uses Twilio Voice to assign and manage numbers in real-time, enabling features like do-not-disturb and number blocking directly from the phone. To protect user anonymity on calls and texts, MyAKA assigns a unique number for each contact, allowing users to receive calls and texts without revealing their real number. Business professionals, online daters, and individuals selling goods on platforms like Craigslist or eBay are among those using MyAKA to maintain their private numbers. The service has seen tremendous user response, with a high conversion rate and retention of customers at 92% month over month. MyAKA is also partnering with organizations like Break the Cycle to raise awareness about dating violence and donate to the cause.