The team at London-based creative firm Poke created an interactive project that allowed passersby to make it snow on Rivington Street by texting a Twilio number. The project used a combination of technologies including Django, Twilio API, Foursquare API, Arduino, and an EE 4G connection to bring the magic to life. With five snow cannons installed on rooftops, users could send a text message to create a flurry of snowflakes, accompanied by Dean Martin's "Let It Snow" playing over their phone line. The project was designed to be immersive and fun, exceeding expectations as it brought joy to London residents during the holiday season.