Navigating FinTech Futures: SaaS CFO’s Top Priorities

In 2024, SaaS CFOs must prioritize extending cash runways, reducing costs, and focusing on key metrics to navigate economic uncertainty. Key priorities include automating billing and revenue recognition, implementing a Single Source of Truth (SSOT) for data integrity, monitoring SaaS-specific KPIs like churn rate and MRR, exploring new revenue streams through upselling and cross-selling, prioritizing tech advancements to maintain scalable financial infrastructure, focusing on budgeting, compliance, and cash management, and leveraging tools like Togai for strategic financial planning.