Togai - Our story

The text discusses the journey of a startup named Hypto, which evolved from being a B2C offers app to a neo-bank for SMEs and eventually became a payments infrastructure company supporting crypto/web3 platforms in India. Despite becoming a market leader in this space, Hypto faced challenges due to macroeconomic factors outside its control. The founders decided to pivot the business after realizing that their biggest problem was capturing value from the transactions they processed. They discovered that many SaaS companies face similar issues and started developing Togai, a low-code usage-based pricing platform for SaaS companies to observe, measure, and compute revenue metrics from product usage data without developer effort. The name "Togai" is derived from the Tamil word meaning value, reflecting their mission to help businesses unlock untapped value in their operations.