Mastering the Art of Subscription Lifecycle Management

Subscription Lifecycle Management is crucial for subscription-based businesses, as it helps optimize revenue potential and maximize recurring revenue. The phases of the lifecycle include Customer Acquisition, Activation, Billing, Retention, Business Expansion, and Business Success. Strategies like promos, personalized services, data-driven approaches, pricing optimization, enhancing CLV, driving customer value, predicting churn, and using customer support and a knowledge base can be implemented to optimize each phase and enhance the overall customer experience.