SaaS Pricing Evolution: Understanding the Past, Present, and Future of Software as a Service

The journey of SaaS Pricing has evolved from time-sharing systems in the 1960s to usage-based pricing models today. Strategic pricing decisions have played a significant role in the success of companies like Salesforce and Microsoft. As companies transition towards customer-centric models, SaaS pricing is aligning more with customer usage and value. Experimentation with different pricing models using modern tools can enhance customer satisfaction. Usage-based pricing has emerged as a preferred monetization model for many businesses due to its potential to drive accelerated growth at scale.