The SaaS Free Trial Length: The Long or Short of It?

The length of a SaaS free trial can significantly impact customer engagement and conversion success. Short trials create urgency, while longer trials allow for thorough exploration, especially for complex or B2B products. Incorporating user feedback during or after the trial period can enhance product development and customer satisfaction. Tools like Togai can facilitate the implementation of your chosen trial strategy. The optimal trial length varies; it's about finding the right balance that resonates with your users and showcases your product's value within the trial period.