Why we moved our growth analytics back into Tinybird

Tinybird's Birdwatcher platform represents a significant shift in how the company leverages its internal data for analytics and growth insights, transitioning from relying on external tools to using its own infrastructure. Initially developed as an internal observability tool for various departments, Birdwatcher evolved to integrate growth analytics by building dashboards, reports, and an agent on top of the operational data already present within Tinybird's ecosystem. This integration allowed the platform to answer complex questions spanning multiple data sources, such as product usage and user behavior, without the need to duplicate data into external analytics silos. By adding an agent that operates through Slack, Birdwatcher became more accessible to non-technical staff, enabling teams to query data and gain insights without needing SQL or specific dashboard knowledge. The platform now serves as a comprehensive interface connecting operational and growth data, allowing different teams to ask diverse questions within the same system. This approach not only improved internal analytics capabilities but also provided Tinybird with valuable insights into enhancing its own analytics product for customers.