How Typeform built a fully functional user dashboard with Tinybird

Typeform, a platform for creating no-code forms, quizzes, and surveys, utilized a hackathon to enhance their product by incorporating real-time tracking of UTM parameters with the help of Tinybird. This allowed for improved data analysis of form interactions, such as views, submissions, and completion rates, across various platforms like Facebook and Instagram. The challenge was to integrate disparate data points into a cohesive, real-time dashboard for customers. Using Tinybird, Typeform's team developed an API to group and filter UTM parameters by different metrics, achieving significant performance improvements through the use of materialized views and snapshots. Over 3 million events were processed in 12 hours, maintaining low latency and enhancing user experience with almost instantaneous data filtering capabilities. The hackathon not only demonstrated the efficiency of Tinybird's serverless architecture but also highlighted the ease of integration and configuration, enabling Typeform to deliver valuable new functionality quickly.