Building a Resend analytics dashboard
Blog post from Tinybird
Resend is a developer platform designed to streamline the process of sending transactional and marketing emails by capturing and managing various email events such as sent, delivered, and bounced, among others. Through the integration with Tinybird's Events API, users can efficiently track and analyze these events using SQL queries, allowing them to assess the effectiveness of their email strategies, such as the performance of different email introductions. The platform supports webhooks for event data transmission and provides a dev stack analytics template featuring dashboards for popular developer tools. While focusing on important events like sent, delivered, and bounced, Resend advises against using tracking pixels for opened and clicked events to avoid being marked as spam. In the upcoming week, a series of videos will demonstrate the creation of a Resend dashboard, detailing each query and chart component, with the complete code accessible in the dev stack analytics template.