Purchasing a Security Orchestration, Automation, and Response (SOAR) platform involves careful consideration of factors such as time to value, ease of use, and pricing, as these tools are central to a security team's operations. Legacy SOAR tools are often seen as costly and complex, prompting a shift towards next-generation platforms noted for their affordability, user-friendly workflow automation, and simplicity. Key considerations before investing in a SOAR tool include the real time to value, which can be delayed by customization and integration issues, and the ease of use, as many tools are not accessible to less experienced analysts. Onboarding and customer support, recent innovations, and transparent pricing are also crucial factors, with vendors often charging based on data volume or user licenses, which can become expensive as organizations scale. Tines offers a no-code SOAR solution that promises quick time to value, transparency in pricing, and the ability to handle numerous use cases effectively within the first year.