Yile Ou, a web developer and musician, joined Tines in September 2021 as the first web developer on their marketing team, transitioning from a small Irish web agency. His initial responsibility was to transform new designs into a functional website, a task he completed quickly with the support of existing automation processes and a collaborative team. Yile's role has since evolved to include developing marketing automations that integrate with various APIs like Slack and Salesforce. He values the trust-based culture at Tines and finds inspiration in Bach's music, which has influenced his approach to work by highlighting the importance of pattern recognition. Outside of work, Yile enjoys playing keyboard instruments, designing, coding, and engaging in activities like bouldering and badminton, as well as meeting new people for fresh ideas.