Making Tines 3B

Clayton Christensen's concept of The Innovator's Dilemma illustrates how successful companies can fail by sticking to their winning strategies, leaving them vulnerable to disruptive newcomers. His follow-up, The Innovator's Solution, suggests companies should emulate these disruptors by forming independent teams that operate like startups. In 2025, Tines embraced this approach with Project 3B, aiming to create an AI-native tool for building apps and automations, despite the company's strong market position. The project, started by key product leaders Stephen and Eoghan, sought to address the growing issue of "wild code," where more people using AI increased security risks. By leveraging AI advancements, Tines aimed to create a scalable, secure product that maintained the trust of users and companies. Project 3B, developed with an emphasis on security and governance, demonstrated its potential at a company event, leading to positive customer interest and the expansion of the development team. Tines 3B emerged as the next generation of Tines, offering a secure AI environment for enterprise workflows, while Tines Stories continued to support existing customers.

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