The Tines team successfully developed a self-service free trial process using their own platform to allow users to experience their product cases independently. Initially planned to be managed manually, the team faced challenges such as lack of tracking and customer visibility, which prompted the shift to automation. Within a tight timeline, Martin and the team efficiently built a proof of concept using Tines, enabling trial management with features like audit tracking and integration with tools like Snowflake and Salesforce for internal tracking. This approach not only provided valuable user feedback sooner but also streamlined the product launch, freed the engineering team to focus on other developments, and improved customer success operations. The process highlighted the flexibility and problem-solving capabilities of Tines in accelerating product marketing and operations.