Tines, a company focused on workflow automation, has integrated AI into its offerings to enhance efficiency while maintaining privacy and security. They view automation and AI as synonymous, aiming to reduce mundane tasks, allowing for more creative work. Despite the ease of creating impressive demos, Tines emphasizes the challenge of developing genuinely useful AI features, thus resisting the trend of releasing underwhelming "demoware." Their focus on privacy led to the development of features like "automatic mode," which leverages leading language models for data transformation without compromising security. By using Amazon's Bedrock and AWS PrivateLink, Tines ensured their AI features operate securely within their infrastructure, eliminating the need for additional subprocessors and easing customer concerns. This secure foundation enabled Tines to introduce their "AI action," an eighth building block in their workflow, allowing customers to integrate AI into their processes without security and privacy concerns. Tines advises caution in selecting AI tools, urging a focus on solutions that inherently address security and privacy issues.