The text discusses the importance of creating interactive dashboards that allow non-technical stakeholders to easily explore and gain insights from data. It highlights the limitations of traditional static dashboards and introduces Grafana, an open-source visualization tool, as a solution to this problem. The author demonstrates how to use Grafana's variables feature to create interactive dashboards by creating a variable that controls the type of buses displayed on a map, allowing users to select different bus routes and view corresponding data in real-time.