The Jellyfish and the Flatworm: a Story About AI Strategy

Executives face challenges in deciding on AI investments due to a lack of technical expertise, prompting the need for accessible storytelling to aid strategic decision-making. The narrative employs a metaphor comparing jellyfish and flatworms to illustrate different organizational complexities and their corresponding AI needs. Jellyfish, representing simple environments, require minimal investment, while flatworms, navigating complex terrains, benefit from advanced models like Knowledge Graphs and Reference Frames, which provide structured insights for decision-making. The story highlights how Large-Language Models (LLMs) differ from these world models, emphasizing the necessity of knowledge representation strategies in developing effective AI solutions. As most companies face increasing complexity, the integration of centralized knowledge systems is crucial for making precise predictions and addressing competitive challenges.