Continuous testing is a crucial development process aimed at assessing software at every stage of its life cycle through automated tests, providing rapid feedback on enterprise risks associated with software release candidates. With the market for continuous testing expected to expand significantly by 2023, organizations are increasingly adopting digital transformation strategies to optimize business operations and mitigate risks. Historically, software development was characterized by segmented tasks and handoffs, but the need for speedier development led to the emergence of agile and DevOps methodologies, promoting a collaborative, continuous approach to testing. Implementing continuous testing involves building a comprehensive test automation strategy covering all testing areas, such as API, integration, and user interface testing, and employing virtualized test environments to eliminate bottlenecks. Automated testing, which saves time and enhances quality by identifying issues early, is central to this process, and tools like testRigor enable the seamless integration of automated tests into continuous integration and delivery pipelines.