The Impact of Test Automation on Time to Market

In the fast-paced digital world, businesses aiming to reduce their time-to-market (TTM) can gain significant advantages by adopting test automation, which accelerates development cycles and enhances product quality. Traditional manual testing methods, while effective in certain scenarios, can be time-consuming, error-prone, and unable to keep pace with modern agile and DevOps practices, often resulting in delays and increased costs. Automated testing, in contrast, facilitates faster execution, continuous testing, improved coverage, and consistent results, all of which contribute to faster releases and better quality assurance. By seamlessly integrating with development workflows, automated testing supports continuous delivery and helps organizations maintain competitive edges by enabling more frequent updates. Tools like testRigor utilize generative AI to simplify test automation across platforms, allowing even non-technical team members to participate and thereby reducing the TTM without compromising quality.