Accelerate Test Velocity: Key Strategies for Faster Time-to-Market

In the competitive business environment, accelerating test velocity is crucial for faster time-to-market, which requires a holistic approach that emphasizes quality throughout the software development lifecycle. The focus should not merely be on running tests faster, but on defining success through outcomes, KPIs, and metrics that reflect true business value. Identifying and addressing software limiting factors is essential to prevent scattered priorities and enhance performance. Quality Engineering involves designing not just tests, but also the supporting system including collaboration, architecture, and management. Automation should be strategically implemented based on value and cost assessments, while minimizing hands-off points in the process to streamline collaboration. By building system capabilities over project-specific activities and considering the costs of test execution, organizations can achieve sustainable speed powered by quality, leading to optimized processes and faster delivery cycles.