An eerie fictional narrative introduces the real challenges faced by Snap in managing ephemeral messaging across a complex microservices architecture, where ensuring resiliency and consistent event delivery is critical amidst high volumes of data interaction. The story of Emily, an engineer tackling mysterious system failures, parallels Snap's real-world difficulties with message queues, which, while essential for decoupling services and handling asynchronous processes, have limitations such as inefficiency in scaling and the potential for message loss during network outages. To address these issues, Snap adopted Temporal, a solution that allows for durable systems with automatic retries and reliable message state tracking, preventing data loss even during system disruptions. This transition to Temporal provided Snap with a dependable platform, allowing the company to maintain high-quality user and advertiser experiences free from the challenges of ephemeral messaging chaos.