Tide has successfully deployed machine learning (ML) models 2x faster using Tecton's feature platform, reducing its time to deploy new models from 2-4 months to just 1 month. The company achieved this significant improvement by repurposing resources that were previously dedicated to maintaining an internal feature store. With the help of Tecton, Tide was able to accelerate the development of ML features and triple the number of features used per model, while also saving a substantial amount of engineering time and headcount. This deployment has enabled Tide's data scientists and engineers to focus on making data-driven decisions for their customers, ultimately helping them save time and money.