How Rox Cut Account Research from a Week to Seconds with Tavily

Rox, founded in February 2024, develops AI revenue agents for Global 2,000 companies that support inbound and outbound sales, deal management, and renewals by combining CRM, warehouse, communications, and real-time web data. To provide sales representatives with current account intelligence at scale, Rox needed a web-data provider that was fast, accurate, affordable, and reliable without requiring its engineers to maintain a proprietary scraping system. After testing other providers that produced stale results or higher costs, Rox selected Tavily based on evaluations of freshness, accuracy, and query pricing, and moved its production workload within two weeks. Tavily supplies search and extraction capabilities while Rox manages ranking, deduplication, and reasoning, powering features including company-news enrichment, account intelligence, personalized outreach, and chat. Rox reports making millions of Tavily requests daily, tracking millions of accounts and billions of contacts, automating research that previously consumed substantial sales-representative time, and plans to extend its agents into areas such as CPQ and revenue recognition.

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