Serverless technology has emerged as a suitable fit for conversation intelligence (CI) applications, which require scalable backend processing. With serverless, developers can integrate CI into their app without worrying about scaling infrastructure, allowing them to focus on making the best application possible. Serverless offers several benefits, including highly scalable architecture that automatically adjusts to handle unexpected demands, cost savings by only paying for used resources, and increased parallelization to process information quickly. This technology also provides peace of mind as it is managed by a cloud provider, allowing developers to outsource infrastructure management and focus on core application logic. By leveraging serverless technologies, businesses can power conversation intelligence applications from small to web scale without worrying about data processing capabilities or infrastructure maintenance.