Text analytics uses artificial intelligence (AI) and machine learning (ML) to extract meaningful information from large volumes of unstructured textual data. It can help organizations gain insights such as identifying features users want, analyzing social media posts, detecting fraud, providing business intelligence, filtering spam emails, managing knowledge, creating personalized advertising, assisting in legal discovery, improving customer support, and conducting market research. By leveraging text analytics, businesses can turn raw text data into actionable insights, enabling informed decision-making and driving revenue growth.