Where Do Robots Practice? Introducing "Right Now, Somewhere," Superb AI's Second Physical AI Brand Film

Superb AI’s 93-second Physical AI brand film, “Right now, somewhere,” presents virtual replicas of Korean homes as safe training environments where robots can repeatedly practice tasks using 3D spaces, 4D action data, and interactive object assets created during Phase 2 of Korea’s Sovereign AI Foundation Model project. The film emphasizes that training environments must behave realistically as well as look realistic, showing that 5,000 of 7,500 recorded actions passed standards involving scale, ground alignment, and eight joint types, while rejected actions were excluded from training assets. It depicts robot failures as a productive feature of virtual practice rather than evidence of flawed data, using a conceptual counter to illustrate repeated training. Available in Korean, English, and Japanese without voice-over, the film continues the visual language of an earlier installment through on-screen text, counters, and graphics. Superb AI states that the underlying project produced 50 3D spaces, 5,000 qualifying 4D actions, and 10,000 object images, using 3D Gaussian Splatting backgrounds and physics meshes while excluding household-identifying information.

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