Supabase has launched pricing plans with three tiers, offering a Free Plan for hobby-level projects, a Pro Plan at $25 per project per month for more serious projects, and a Usage-based plan for those who need more resources. The company aimed to create a predictable pricing model that supports the growth of successful users while maintaining affordability for hobbyists and early adopters. To achieve this, Supabase considered various factors such as value creation, time savings, accessibility, and development costs, resulting in a pricing structure that balances predictability with sustainability. The launch includes features like soft-limits for usage billing, an upgrade button to monitor usage, and credits for early users, aiming to make the pricing model accessible and transparent.