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Sublime is moving to 100% channel sales

Blog post from Sublime Security

Post Details
Date Published
Author
-
Word Count
968
Language
English
Hacker News Points
-
Summary

Sublime Security is transitioning to a 100% channel sales model, emphasizing strategic and operational benefits for both partners and customers while focusing on email security. This move eliminates direct sales conflicts and aligns with partners who provide informed guidance to customers, reinforcing trust and shared goals. By leveraging AI-powered technology, Sublime aims to enhance email security against threats like phishing and malware, integrating with partners to offer comprehensive support and solutions. The new channel strategy is designed to create transparency and long-term incentive alignment, ensuring that partners can confidently deliver Sublime's value proposition in the evolving landscape of email security.