Painting the town Stytch: the making of an OOH campaign

Stytch, a company focused on eliminating passwords, executed an ambitious out-of-home (OOH) advertising campaign in San Francisco to raise brand awareness and highlight their passwordless authentication solutions. Partnering with Brex, which provided media placement through their Billboard Rewards program, and the creative agency Division of Labor, Stytch launched a city-wide campaign featuring billboards, bus shelters, and buses creatively adorned with compelling messages and sticky note installations. The campaign aimed to resonate with a broad audience by addressing the universal frustration with passwords and promoting the benefits of passwordless authentication. The initiative not only boosted Stytch's visibility and engagement but also enhanced team morale, with the creative process involving community efforts and even raising funds for charity. The campaign's success was documented in a vibrant sizzle reel, reflecting its widespread impact and the promise of a passwordless future.

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