Landing Email Magic Links in your user's inbox

Stytch's Email Magic Links (EMLs) offer a seamless one-click email login experience by ensuring emails land in the user's primary inbox through careful design, testing, and the use of multiple delivery services to maintain high deliverability and domain reputation. The company focuses on minimizing the chance of EMLs being marked as spam by keeping the email domain and address reputation intact and separate from promotional communications, employing SPF and DMARC records, and customizing email design and copy to avoid triggering spam filters. Stytch provides a customizable dashboard allowing users to align EMLs with their brand while maintaining accessibility standards, thus reducing the friction of email deliverability and enabling developers to focus on core products. By handling the complexities of email deliverability, latency, and inbox placement, Stytch aims to create frictionless, human-centric authentication experiences, with a flexible option for sending Magic Links from users' own domains.

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