Introducing IsAgent: understand and support AI agents using your site

IsAgent, a new tool introduced by Stytch, helps websites identify and manage agentic and programmatic traffic, allowing for tailored experiences for AI agents and "good bots." As AI agents increasingly perform tasks on behalf of users, distinguishing between human and bot traffic becomes crucial, much like the shift seen with the rise of mobile traffic. IsAgent enables websites to embrace AI agents by facilitating agent-first experiences and understanding their unique needs, such as supporting standards like LLMs.txt and OAuth. This marks a significant shift in web traffic, with AI agents like ChatGPT Agent and Browserbase beginning to impact browsing and transactions online. IsAgent offers a straightforward integration to measure and respond to agentic traffic, positioning companies to adapt to the evolving web landscape and ensuring they are not left behind as AI agents become more prevalent.

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