Behind the scenes with Vessel: designing a brand for the first-ever passport for the internet

Vessel is a secure browser extension developed by Stytch that functions as a digital identity tool and multi-chain wallet, simplifying user login processes across the internet by acting as a "passport" for the web. The design team faced challenges in creating a distinct and approachable brand for Vessel, separate from Stytch's core passwordless authentication solutions, especially given the complexity of the Web3 space. The team developed an innovative visual style by blending futuristic and familiar aesthetics, choosing the name "Vessel" to evoke imagery of secure transportation and exploration. They crafted a distinctive logo featuring a submarine with echolocation to symbolize navigation in the new Web3 realm. With a fresh color palette and a strong wordmark, the final brand embodies both the pioneering spirit of Web3 and user accessibility. Vessel aims to reduce internet friction and widen Web3 accessibility, available for download on the Chrome web store, with additional support through GitHub repositories.

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