Auth0 2024 Pricing Update: What They’re Hiding About the Real Cost

Auth0's recent pricing changes have been presented as beneficial enhancements, including an increase in the number of included monthly active users (MAUs) and features like passwordless access and "unlimited" Okta SSO Connections. However, a closer examination reveals that these changes may not be as advantageous as they appear. The "unlimited" Okta Connections only apply to a specific type of connection, with many other types requiring additional costs that are not disclosed upfront. Additionally, the increase in free MAUs is limited by various conditions that render the Free plan inadequate for many use cases, especially for production apps requiring additional features. Moreover, Auth0's pricing for MAUs can become prohibitively expensive once users exceed the limits of the Free plan, leading to potential unexpected costs. The pricing structure has drawn criticism for its lack of transparency, with developers often feeling misled and facing significant expenses at a time when switching providers is difficult, resembling a bait-and-switch tactic rather than a clear and straightforward pricing model.

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