Announcing new pricing and self-serve options

Stytch has introduced new pricing tiers to provide customers with more self-serve options, transparency, and flexibility, while existing contracted and pay-as-you-go customers maintain their current benefits and features. The company previously employed a simplified pricing model, which proved inadequate as their product suite expanded, particularly when incorporating costly services like international SMS and WhatsApp authentication. The new pricing strategy includes a feature-rich free tier for both B2C and B2B offerings, distinct pricing tiers to better serve diverse customer needs, and the introduction of pass-through charges for international messaging services. This approach aims to align costs with customer value, offering flexibility and improved scalability while ensuring customers have access to the necessary features without prohibitive pricing structures. Stytch emphasizes open communication with customers to refine their pricing model and is offering support to aid in the transition to the new structure.

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