What is Product Management and What Does it Look Like in 2021

Product management is a strategic framework that plays a crucial role in guiding product teams to develop, release, and support engaging products while aligning with company goals. It helps clarify the company's strategic vision and ensures that all team members understand their contributions to the overall product development lifecycle, from inception to user experience and support. Product management is distinct from product development, focusing on the overarching strategy and customer perspective rather than just the technical building process. For effective product management, having a clear strategy and purpose is vital, as it allows teams to prioritize tasks and objectives efficiently, leading to better alignment with customer needs and company goals. The process involves cross-functional collaboration and the use of various frameworks and tools to enhance productivity, ensure alignment, and build lasting customer relationships. In 2021, product managers sought to refine their processes by emphasizing customer communication, leveraging technology, and reinforcing strategic visions to navigate an increasingly competitive market.