What Is A Soft Launch And Why Is It Important For Your App?

A soft launch is a strategic approach to releasing an app to a limited market with minimal marketing, allowing developers to test their product, gather user feedback, and refine it before the official public release. This method helps identify bugs early, reduce financial risk, and build an initial user base while making significant improvements to match user expectations and ensure a successful hard launch. By collecting feedback during the soft launch phase, developers can enhance their app's features and user experience, as exemplified by companies like Niantic with Pokémon Go and 1047 Games with Splitgate, which leveraged soft launches to improve their products and secure funding. The process ultimately aims to deliver a polished and reliable app that meets market demands, thereby increasing the chances of success upon full release.