Sports Card Marketplace CollX Sees 75% Retention Rate After Introducing In-App Chat Negotiation
Blog post from Stream
CollX, an app co-founded by Ted Mann in early 2022 with over 250,000 users, integrates Stream Chat to enhance its marketplace for sports card collectors by enabling communication and negotiation capabilities. Initially intended as a social component, the chat feature evolved into a crucial tool for conducting transactions, prompting CollX to create the Deals feature that streamlines the process of bundling and bargaining for trading cards. Leveraging Stream's React Native SDK, the app quickly integrated a custom in-app chat negotiation solution, resulting in over 1,500 sales shortly after its launch and achieving a 75% retention rate for chat users. CollX aims to continue improving user experience with new features like native checkout and enhanced marketplace functionalities, driven by community feedback and engagement strategies such as push notifications.