Popup Frees Creators from the Algorithm with Stream’s Livestreaming Infrastructure

Popup, founded in 2025, aims to empower creators by providing a branded virtual space where they can directly connect with and monetize their audiences, bypassing traditional algorithm-driven platforms. Recognizing the limitations of reliance on brand sponsorships and social platform algorithms, Popup offers creators a way to own their revenue and audience data through live events. The technical co-founder, Roee Tsur, initially faced challenges in building a high-quality live streaming service but ultimately chose Stream's SDKs for their scalability, predictable pricing, and ease of integration. This strategic decision allowed Popup to quickly launch a reliable and high-quality live stream service, enabling creators to maintain full control over their audience interaction and monetization. Since its launch, Popup has hosted numerous global events, receiving positive feedback on video quality and reliability, which allowed the startup to focus on unique product aspects such as aesthetic customization and mobile development. Stream's support and adaptable features have been pivotal in helping Popup deliver a strong product while maintaining a lean operational approach.